Corporate social responsibility Essay Example | Topics and Well Written Essays - 1500 words

Corporate social responsibility - Essay Example al, 2005). Activities of Corporately Socially Responsible (CSR) Firms: Coca cola international claims itself as a socially responsible multinational firm. It is currently operating in dozens of countries while honoring its commitment of being CSR efficient. As a sure sign of success not only has it been able to capture and sustain a remarkable 49% of market share in beverage market around the world , rather the increasing revenues have consistently shown a better picture throughout (Cokecsr, 2011). Following are the activities claimed by coca cola as their Corporate Social Responsibilities. Energy Efficiency and Climate Concerns: The Company claims at reducing the carbon emissions throughout the value chain and making their processes more energy efficient (cokecsr, 2011). Emissions of harmful materials are carefully managed. Water Stewardship: Water consumption for running the operations is strictly need based; there is no excessive usage or wastage of drinking water. Water sustainab ility is ensured during operations at coke plants; what is consumed is returned to the environment (cokecsr, 2011). ... Community, Health and Employee Safety: The corporate makes significant investments to ensure a protected community, improved health and employee welfare; enabling the company to sustain its remarkable position as a world leader in beverage market (cokecsr, 2011). Factors to Enhance CSR Image: Companies employ different tactics to improve their CSR image in the eyes of their consumers, it is because they are highly concerned with the social needs of their consumers. The augmented exposure of customers to environment and social issues and crisis is a huge potential threat for large companies. To resolve these supposed threats from customers, large companies take specific initiatives. The basic purpose is to create a higher degree of customer satisfaction. If the society is growing, the environment is protected and people are healthy then it is quite certain that the customers will be satisfied. Media marketing or advertisements are the main aid to generalize the community about corpora te social responsibilities. The investments which a company makes in a community are the ones that really reap the benefits for the company in the longer run. It may include educational investments, health care initiatives and eliminating social evils from the society (Armstrong, 1977). Every company, that employs a CSR policy, publishes an annual report which covers the yearly operations, initiatives and achievements of the company (ckecsr, 2011). This coverage provides a complete picture of how the firm’s projects have turned out. For instance, if investments have been made in long term projects which are beneficial for the firm’s associations; this will create