Theory of Reasoned Action free essay sample

According to this theory of reasoned action, two major factor sets will predict your behavioral intention to do something. The first of which is your attitude about doing it and the second is one that influences behavioral intention, is the subjective norm about the behavior. Let me relate these 2 major factor set in my current status at work. Last Saturday, the day before going to the University, I got an email from my teammate that one of theMarketing Analysts that we work with, was looking for a Product Analyst to handle the Value Added Service (VAS) project. After hearing the news and carefully studying the background of the vacancy, I decided that I’m going to apply for this position and would not pass on a great opportunity for a better career. Ashy: Chara , may magreresign daw sa marketing. Chara: Talaga? Malamang may opening dun? Try ko kya.. The conversation above leads an attitude that I want to apply for the vacant position in our Marketing Department. We will write a custom essay sample on Theory of Reasoned Action or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And since Ashy told me that there will be a vacant position and as Monday comes, I informed mysuperiors regarding my interest and intention to apply to our Marketing department. I was very nervous and anxious on the one-on-one session with my Supervisor and Manager. Chara: Hi Sir! Submitting to you may Letter of Intent going to marketing. Supervisor: Oo Chara Maganda don! Mareregular schedule ka pa! Good luck! We always want the best for our staff kaya hindi kita aawatin. Kapag nagbago isip mo. You’re always welcome! Kapag natanggap ka dyan, just make sure you turn-over all functions and documents properly ha? My conversation with my superior showed that my attitude was to apply for the vacancy and the subjective norm which was strengthening the belief strength of an attitude. The subjective norm that came from my superior comprises of two components. The first one was The normative belief ( He expects me to turn-over my functions properly) and motivation to comply ( My superior showed a positive response for my transfer which in return, I’ll comply to his terms of transferring the function. ) To my surprise, they were very supportive and gave me tips which made me more confident to get the position. Hopefully I’ll get to be interviewed by the receiving Department. I just hope and pray that everything will be place on the right place.

The Canterbury Tales essays

The Canterbury Tales essays In Chaucer's The Canterbury Tales, a group of pilgrims travels together to Canterbury and along the way tell one another stories to pass the time. Chaucer makes use of these stories and the people who tell them to comment on the society of his time, suggesting certain things by his choice of which pilgrim tells what kind of story. Some of the pilgrims are clerics, and others are government workers or members of the public. They represent a cross-section of the society of the day, as do many of the characters in the stories they tell. One of the persistent images in these stories is an image of women, which varies from the submissive to the more aggressive and which is found in both the pilgrims and their stories. In "The Franklin's Tale," ideas about women are expressed in the usual terms but in a different way, combining different traditions to produce an image of women and marriage as both an instance of male dominance combined with the courtly love tradition which so infused much of the poetry of the time. The image created of women is that they are decorative and virtuous, and this is also an element in the courtly love tradition. The traditions included by Chaucer in The Canterbury Tales are different and more expansive, for the tales include a number of women from different classes. These woman are lustier and more accessible, as a rule, with one of the primary representatives being the Wife of Bath. Love in these stories is an ongoing battle between the sexes, sometimes in the courtly love tradition (as in "The Franklin's Tale" in which Dorigen and Arviragus are obsessed with meeting the requirements of courtly love, or in the description of the Squire in the Prologue, who also deliberately pursues the traditions of courtly love). The Wife of Bath is a lusty woman who also uses the courtly love tradition in her story, though she deliberately toys with it as she te...

Analyzing a Political Campaign Advertisement Essay

Analyzing a Political Campaign Advertisement - Essay Example In the video it is even stated that â€Å"No one has been more consistent† which suggests the very same. He has stuck to his guns for a long period of time and would not defer his stance to someone else. Ron Paul believes in good governance which can only be attained when there is unity of purpose and thought. The audience gets manipulated by the stance that has been manifested by Ron Paul. Argument The argument for this video campaign ad emanates from the fact that Ron Paul wants the audience to believe that whatever problems there are within America today are because of the leaders who have said one thing and gone about adopting a totally opposite route. Ron Paul firmly believes in the premise that now is the time to make amends and elect people like him who will bring a fresh change and new perspective to the fold. The advertisement seems credible due to its authentic use of the information and statistics. Also quotes have been made use of which provide credibility to the e ntire cause of the Ron Paul campaign. Ron Paul has added sources within the advertisement to show that he means business and that his opponents have failed to deliver within the thick of things. The advertisement concerns more on the opposition yet the candidate has made his representation clear as well. Ron Paul is a name to reckon with and he has shown this through his advertisement. What is most important is how well he has struck a contrast between himself and the opposition that exists around him. The image/persona that the candidate is trying to portray is that of a true and genuine leader who speaks the correct thing at all times. He is a visionary who believes in making his point clear through logic and sound reasoning. The best part about his image/persona is that he has stuck to what he thought in the past and carried it forward with the advent of time. The candidate Ron Paul is trying his best to appeal to traditional American values and for that he has taken a stance to stick to what he was preaching in the past as well. He does not want to build a new America as such but wants to change beliefs through solid actions and practical steps which remain significant on any given day. The facial expressions of the candidate are of pain and anguish. He has felt worse about the present day American affairs and these are demonstrated on his face. His emotions are therefore filled with sorrow but his eyes are focused on something good that is about to come for the Americans. The emotion of the advertisement gives the viewers the impression that if they choose Ron Paul, they will decide their better future and would see light at the end of the tunnel easily. As far as color aspects are concerned, the video makes use of the colors which depict the American flag more than any other colors to give a very subliminal message that Ron Paul believes in the American premise more than anything else. The montage gives a very personal look and feel about the candidate. This is because his past works and recollections are displayed in the montage and viewers have a fair enough idea regarding his past undertakings, actions and statements. The candidate is portrayed here through a direct contrast of the opponents and then what he suggested some years back to what he is saying in the present day and age. The emotional appeal of the video

Transformations of the Radio Essay Example | Topics and Well Written Essays - 1000 words

Transformations of the Radio - Essay Example Fortanale and Mills further insisted that because of this incident in the broadcasting industry, the music producers, and music co-creators tried to branch away from the broadcasting industry since they think that this particular commerce is costing them more than it is doing them the benefits of promoting their craft to the public. As a result to this, the networks in radio broadcasting tried to fix the issue through giving particular promotional offers to assure that the producers of music get the viable value that they are worth as a partner of the broadcasting industry. Through allowing them the best chance to access public appreciation for their music through direct promotional approaches to the business the broadcasting industry was able to insist that using their services of promotion and marketing would give better chances for musicians and composers to make the society realize about their art and be appreciated for what they do while gaining the profit that they deserve for the work that they do. But as noted, the revolution of the communication systems that humans perceive to have a great impact on their lives never ceases to evolve. Later on, as the intention to listen and be served with the right music people want to hear comes into a larger public concern, the human society is now more interested in having the music they want to hear right at the click of their fingertip giving way to the chances of producing online based stations that are now flooding in the Internet.6 Likely, the advancement of communication technology aided by the Internet has opened doors for the public to have an immediate source of music choices that they ought to have. These choices are practically served through several websites where users are given better chances of choosing what

A case study on a patient with Shingles Essay Example | Topics and Well Written Essays - 3000 words

A case study on a patient with Shingles - Essay Example This patient has been selected because prevention and control of infection is very critical in crowded institutions like prison, immigrant camps, hostels and oldage homes. Inappropriate control of infection can lead to an outbreak and shut down of the organization. The name of the patient will not be disclosed for purpose of confidentiality. The case is presented after obtaining consent for presentation and discussion. 60 year old Mr. X was imprisoned 2 months ago. One one morning, he was noticed to have fever and malaise. Within 48 hours, Mr. X developed vesicular eruptions over the thoracic region. The physician in-charge was contacted and on examination, it was confirmed that the signs and symptoms of Mr. X relate to shingles. On inquiry, Mr. X revealed that he never contracted chicken pox in childhood and he was never vaccinated for chicken pox or shingles. There was no other case identified at the time. The physician in coordination with Infection Control and Prevention Board drew some guidelines for the management of the disease and also prevention of spread of the disease to other inmates of prison and staff. Shingles or Herpes Zoster, a viral infection caused by the virus varicella -zoster virus or VZV is a common problem in older adults like Mr. X (Cadogan, 2010). In childhood, this virus causes chicken pox. Following a clinical or sub-clinical attack in childhood, the virus remains dormant in the spinal ganglia. In adulthood, this virus can cause Shingles, which is deadlier than chicken pox. Shingles is a syndrome and is characterized by vesicular rash that is painful and unilateral. Most of the times, the distribution is dermatomal. The rash of Shingles first appears as patchy erythema with or without induration, followed by development of grouped herpetiform vesicles over the ertythematous base. However, in immunosuppression, the infection can spread and cause severe systemic illness involving of multiple organs and multiple

Multilateral Approach to Climate Change

Multilateral Approach to Climate Change MULTILATERALISM CLIMATE CHANGE What will it take for the US to embrace a multilateral approach to confront climate change? In your answer, please consider: Overall US attitudes toward multilateralism and global governance What terms for a successor agreement to the Kyoto Protocol might the US find acceptable? According to the United Nations Framework Convention on Climate Change (n.d.) (UNFCCC), climate change is a complex problem. It touches all aspects of our lives, be it environmental or our very purpose in this world. We need to educate one another on the impacts of climate change globally. The centre of this environmental issue as agreed by everyone is the need to reduce emissions. In 2010, the countries in the UNFCCC had reached a consensus that the greenhouse gas (GHG) emissions must be reduced and managed in such a way that global temperature does not see any hike by more than 2 degrees Celsius. It is clear that global warming is a serious issue. The American public and the rest of the world saw Al Gore’s ‘An Inconvenient Truth’. So why did the US fail to legislate a policy on climate change? According to Skjaerseth, Bang Schreurs, (2013), there are three possible explanations on this matter, namely, differences in agenda-setting privileges, potential for issue linkages and law-making procedures and formal leadership. Agenda-setting privileges refer to the setup of lawmakers in the US. The lawmakers have to tip the balance between promoting an agenda for greater good in the interest of the constituencies and getting a re-election. Issue linkages essentially involve a joint negotiation of two or more issues where it is believed that linkages can improve the chance of an agreement. Lastly, the law-making procedures, these are the political institution settings. The American setting is such that the bill sponsors or the leaders who champion the policy propo sal have to trade off rules, procedures and norms in the legislature with the home state economics, in order to arrive at a winning coalition. The US Senate is represented by states which have different interests individually. For instance, coal, agricultural and manufacturing states are commonly against carbon pricing as it adds to their production costs. One may tempt to accuse the US as pure selfish for not acting in concerted effort to stem global warming. The US is the world’s largest greenhouse gas (GHG) emitter and yet it refused to join the multilateral effort of the Kyoto Protocol (KP). 191 countries and the European Union signed the KP cooperation to curtail the average global temperature hikes and the consequential change in global climate. The developed member countries of the KP are legally bound to achieve a target in emission reduction in the KP’s first commitment period started in 2008 and ended in 2012. In December 2012, the Doha Amendment to the KP was adopted which launched a second commitment period, starting on 1 January 2013 until 2020. KP was governed by the UNFCCC, see UNFCCC (1997). Because of the higher level of GHG emissions are caused by the developed countries, the KP is therefore binding on these countries to achieve those set target. The developed countries have contributed to more GHGs in the atmosphere since they have gone through more than 150 years of industrialisation, hence the heavier burden. Why was the US unable to embrace multilateralism? Multilateralism can be defined as the practice of coordinating national policies in groups of three or more states, through ad-hoc arrangements or by means of institutions (Keohane, 1990). Since the commencement of the KP, the European Union (EU) has been successful in legislating KP in its member states. According to Skjaerseth, Bang Schreurs, (2013), the EU, in December 2008, has passed a comprehensive legislation on the 20-20-20 targets. They called for a 20% reduction in greenhouse gas emission, a 20% increase in the share of renewable energies in overall energy consumption and a 20% cut in primary energy consumption. So why didn’t the United States become a party to the KP? US President Bill Clinton signed the 1997 KP but never submitted it for Senate consideration. This example of a failure by the US to ratify an environmental treaty is not exceptional. The US Department of State (n.d.)’s website reported of many major multilateral environmental agreements that had failed to achieve ratification from the Senate. According to Hovi et.al. (2010), the way the KP was designed, it stood no chance of getting any ratification from US Senate. In 1997, five months before the KP meeting, the Senate passed the Byrd–Hagel resolution (Byrd–Hagel). In 2001, President Bush echoed the sentiments of Byrd–Hagel: ‘I oppose the Kyoto Protocol because it exempts 80% of the world, including major population centers such as China and India, from compliance, and would cause serious harm to the US economy. What would it take for the US to have a hand in the global governance of climate change? It has after all made itself the world’s policeman in some war-torn areas. It had negotiated responses to problems that affect more than one country. So clearly, the US has no qualm in embracing global governance then. Now, what would it take for the US to change its mind on joining KP in its second commitment period? Will it enter the fray if developing countries like China and India sign up? Or does it take an international embargo on these major GHGs to reduce their carbon footprints? Hovi Skodvin (2008) concludes that any efforts to seek the US to sign up with the successor of the KP are likely to fail. One main reason is that the US cannot be threatened to sign on any trade or technology cooperation as the threat would just be unbelievable. A common approach by the U.S. is â€Å"to act first at home and then to build on it at a global level†, see Purvis (2004). So instead of facing the divided government and upcoming elections, the US lawmakers can focus on its own internal environmental regime. This federal climate policy can mimic the KP’s requirement that is to reduce the GHG emissions to 7% below 1990. Successful policies were implemented nationwide on the renewable energy. While others agreed on cap-and-trade system aimed at reducing carbon dioxide emission from power plants. This way, perhaps the American public would be more inclined to push for the US’ role in international level. The key to the success of the implementation of the KP lies on its effective compliance commitment by the member countries. Therefore the world leaders have to come together and decide if confronting the issue of global warming is indeed a priority. If they are worried about the loss of economic bargaining chips, the same can be said about the potential from creating renewable energy sources and making them available to the world. So KP is an excellent platform for the world communities to embark on this green mission to preserve planet earth. References: United Nations Framework Convention on Climate Change. (n.d.). Background on the UNFCCC: The international response to climate change. Retrieved from: http://unfccc.int/essential_background/items/6031.php Skjaerseth J.B., Bang G Schreurs M.A. (2013). Explaining Growing Climate Policy Differences Between European Union and the United States. Global Environmental Politics Vol. 13, No.4. p. 61-80. United Nations Framework Convention on Climate Change. (1997). Kyoto Protocol. Retrieved from: http://unfccc.int/kyoto_protocol/items/2830.php Keohane, R.O. (1990). Multilateralism: an agenda for research. International Journal Vol. 45, No. 4. p. 731-764.http://www.jstor.org/action/showPublisher?publisherCode=sageltd Retrieved from: http://www.jstor.org/discover/10.2307/40202705?uid=3738672uid=2129uid=2uid=70uid=4sid=21103954165271 US Department of State. (n.d.) Treaties Pending in the Senate (updated as of May 7, 2014). Retrieved from: www.state.gov/s/l/treaty/pending/index.htm Hovi, J, Sprinz, D.F. and Bang, G. (2010). Why the United States did not become a party to the Kyoto Protocol: German, Norwegian, and US perspectives. European Journal of International Relations. DOI: 10.1177/1354066110380964 Hovi, J Skodvin, T. (2008). Which Way to U.S. Climate Cooperation? Issue Linkage versus a U.S.-Based Agreement. Review of Policy Research. Volume 25, Issue 2, p. 129–148. Purvis, N. (2004). The perspective of the United States on climate change and the Kyoto Protocol. International Review for Environmental Strategies 5(1). P. 169–178.

The Battle Of Blu-Ray versus HD-DVD Formats Essay examples -- Technolo

The Battle of Formats There are two new formats of DVD's coming out one is Blu-ray and one is HD-DVD, will this become the battle of VHS vs. BetaMax and which will be in your home. First, let me give you some history on both of these new forms of DVD's. Blue-ray which was invented by a group of companies called Blue-ray Disc Association. It consists of companies like Sony, Apple, Dell, HP, and many more. Blue-ray will hold 25 gigabytes and will be the same size and shape of a DVD. The only difference is that it uses a different laser which is the color blue. Now you know why they called it this. The big factor that will push Blue-ray to be in your home is that Paramount Pictures, Universal Studios, and Warner Bros will be big supporters of Blue-ray. Another big feature is that it will feature DRM which is digital rights management. Blue-ray has another form of encryption called BD+ that will allow the companies to change the encryption. This will make it very hard to make copies of their products like movies and software. HD-DVD was introduced on the DVD forum and on November 19, 2003 they decided that the HD-DVD format be the new DVD to output HD movies. HD DVD was originally called Advanced Optical Disc. Like Blue-ray it is the same size as Cd's and DVD's. HD-DVD's will only hold 15 gigabytes, 10 less than Blue-ray. HD-DVD uses a red laser to burn information and read information. This product is supported by Toshiba, NEC, Sanyo, Microsoft, HP, and Intel. Now the type of copy right protection that HD-DVD is some what like Blue-ray. They will have a Watermark Protection. All HD DVD readers will check for this watermark and if does not see the watermark it will refuse to play the disc. Manufacturers have also discusse... ...3i, spath &. Blu-ray vs. HD-DVD. 09 Mar 2005. Online. 30 Apr 2006. . Perton, Marc Toshiba and LG ink HD-DVD patent-sharing deal. 9 Feb 2006. Online. 30 Apr 2006. . Unkown Next-generation DVD battle begins. 19 Apr 2006. Online. 30 Apr 2006. . Unkown HD DVD. Online. . . Unkown Blu-ray Disc. Online. . . Additional Exercise One of my writing problems was trying to not explain the hard ware but to explain the problem with the separate patents and what the problem was. The way I had to fix this was research more on who owned what and who supports them. I am a technology geek so it easier for me to talk about how things work than to get into the business of things. This topic is a big one for me and I think it will mean more and more to people. A lot of people of new clue of this technology but yet it will be forced into there homes sooner or later.

First Person Ranks First: John Mccain a War Point of View

Is it more important to focus on the bigger picture in War? Doing so would be to neglect the 58,000 soldiers who gave their lives in the Vietnam War. The Vietnam War is often seen as an unclear part of our history in the United States. This conflict in some Americans minds was a war of ethics, a war of right and wrong. The United States entered the war in order to try to prevent the continuous slaughter of Southern Vietnamese people. What we can learn is what lies in the stories of the different people who were involved in the war. The killing of the Southern Vietnamese posed an ethical problem for the United States. The U. S. saw it necessary to become involved. The masses involved male or female were sons, daughters, parents, spouses, and friends to others. What is important in this war is for us is to understand the experiences of the opposing citizens and soldiers involved. We more often than not overlook the personal experiences and aspects of the people involved in the war. In John McCain’s Faith of My Fathers and Nguyen Qui Duc’s La Fin d’un Cauchemar we are able to see the experiences of an American (McCain) and a Vietnamese family. Understanding these people’s points of view can be the most important lesson learned. Ones perception of the Vietnam War is often and easily skewed by outside sources such as media and movies. The personal accounts of the people who were actually involved in the war allow us the right to a better understanding. The two opposing perspectives in these narratives help their readers appreciate the gravity of the circumstances for the people involved. The torture, violence, and separation that these narratives revisit help us better understand the Vietnam War. In the excerpt from Faith of Our Fathers, John McCain retells his account of the Vietnam War while he was a prisoner of war. McCain’s narrative shows its audience a different side of the war. John McCain was a naval aviator in the Vietnam War. He flew in 23 bombing missions over North Vietnam. Preceding his twenty-third mission he was shot down, captured, and was tortured as a prisoner of war for five and a half years. (Kennedy, 2002, p. 249) Throughout the course of these years he was brutalized and beaten physically and mentally. Senator McCain’s experience under the insurgence of his captors cultivated his opinion of the unjust implications of torture. â€Å"Vietnam ignored its obligations to mistreat the Americans they held prisoner, claiming that we were engaged in an unlawful war against them and thus not entitled to the protections of the Geneva Conventions. † (McCain, 1999, p. 376) McCain’s narrative told from his first person point view provides its audience with a soldier’s perspective. In Faith of Our Fathers personalizes the Vietnam War with his experiences as a POW. The soldiers in McCain’s narrative act as a model example of a United States Soldier in Vietnam. â€Å"I will never forget that I am an American, fighting for freedom, responsible for my actions, and dedicated to the principles which made my country free†¦Ã¢â‚¬  (McCain, 1999, p. 376) John McCain exemplified these traits from the United States Code of Conduct for American Prisoners of War. His story stands as a representation of the courage that the soldiers carried during the war. The horrifying description of torture dealt to both McCain and his fellow compatriots’ shows the inhumanity that went on. The account of Lance Sijan, a Captain in the Air Force, is particularly compelling to the audience. He was shot down in Vietnam sustaining several injuries. Shortly after, he was captured by Viet Cong. â€Å"Interrogated several times, he refused to say anything. He was savagely beaten for his silence†¦and struck with a bamboo club. † (McCain, 1999, p. 383) Despite the continued abuse that was placed on Sijan he refused to surrender his loyalty to his country. The way he and many other soldiers conducted themselves in spite of these conditions shows a different side of the war. A side that varies from the common perception of a Vietnam soldier as being abnormal and deranged. These soldiers were dedicated to their purpose and their country. John McCain’s atypical narrative stems a better understanding of the Vietnam War for our generation. Much like and much different than Faith of Our Fathers, La Fin d’un Cauchemar by Nguyen Qui Duc shows a different side of the Vietnam War that generates a different respect and understanding for the war itself. In La Fin d’un Cauchemar tells the story of a Vietnamese family, more importantly, the Vietnamese father and how his imprisonment in North Vietnam has an affect on the family. Duc’s father was imprisoned for over 12 years. During this period of time Nguyen’s family struggled in the communist lead society. La Fin d’un Cauchemar shows the experiences of a Vietnamese family in the light of what was going on around them. The Duc family stands representative of struggling Vietnamese families during the Vietnam War. Nguyen’s family was burdened with oppression, illness, and an imprisoned father. After two years of not knowing the well-being or whereabouts of her father, Nguyen’s mother received a letter with the information that her husband was alive and imprisoned in a North Vietnamese POW camp. Nguyen’s mother â€Å"†¦fought for two months to get a permit to visit [her] father, and then wait just as long to get train tickets on the black market. † (Duc, 1994, p. 419) The communist government of Vietnam dictated her family’s every move. The Vietnamese were severely oppressed. Following Nguyen’s mothers visitation of her father, the family was weighed down by illness and discontent. Nguyen’s mother spent time and money visiting her father and in doing so injured herself. Nguyen’s mothers’ ankle injury became infected and at the same time her sister was dieing of kidney failure. Nguyen’s family was encumbered with problems. Nguyen Qui Duc’s narrative shows us an alternative side to the war. One that didn’t deal with soldiers or battle. Duc’s rarely narrated point of view places the reader in the perspective of the Vietnamese civilian. Our opinions are often distorted by outside sources. Outlets like movies skew our understanding of issues like the Vietnam War. Michael Medved (2005) a nationally syndicated radio talk show host, author of 10 books, and film critic says that â€Å"It is far more common in contemporary war films, regardless of the conflict being depicted, for the three elements of the classic war movie to be turned on their heads. U. S. troops are more likely than not to be portrayed as sick, warped, and demented-in any case, very different from normal Americans. † (Medved, 2005, p. 53) Movies, a major source for our generation’s knowledge and familiarity of the Vietnam War, lack credibility and prove to be inconsistent. Duc’s story is one not even touched upon in movies. Most often movies are filmed through the eyes of the American soldiers. The perspective of the Vietnamese people is never witnessed. Individual first person accounts provide us with a concrete perspective of insiders that movies cannot. These two Vietnam narratives display different perspectives of the Vietnam War. One being the point of view of an American soldier and the other being a Vietnamese family. The personal experiences of these characters help us to understand the war itself. Our generation can learn from these experiences by reading and acknowledging the first hand retellings of Vietnam. These narratives offer a real perspective of the Vietnam War, much different from that of the twisted and glamorized Hollywood angle. First person Vietnam narratives are the most insightful and dignified pieces of historical context we can obtain. While is necessary to recognize the bigger scheme of things it is important to understand the perspectives of the individuals involved on both sides, in order to put the Vietnam War itself in perspective. Reference Kennedy, C (2002). Profiles in Courage for Our Time. New York: Hyperion Books. McCain J. & Salter M. 2006) Preface from Faith of My Fathers. In K. Ratcliffe (Ed. ), Critical Literacies (3rd ed. , p 374-387) Boston: Pearson Custom. (Reprinted from Faith of My Fathers, (1999), Random House, Inc. Copyright 1999 by John McCain. ) Medved, M. , (2005). They don’t make war movies like they used to. USA Today, 134, 52-55. Nguyen Qui Du’c. (2006). La Fin d’un Cauchemar. In K. Ratcliffe (Ed. ), Critical Literacies (3rd ed. , p 418-425) Boston: Pearson Custom. (Reprinted from Where the Ashes are: The Odyssey of a Vietnamese Family (1994), by Permission of the Author)

Marketing Strategy of Samsung in India

Section B Submitted by –Harsh Golan About Samsung: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung C, a major global construction company. Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55. 2 billion Samsung Electronics Corporation (SEC) headquartered in Seoul, Korea. Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for SAMSUNG’s South West Asia Regional operations. The South West Asia Headquarters looks after the SAMSUNG business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. SAMSUNG India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. From being a virtually unknown entity in the Year 1995, brand SAMSUNG today enjoys an awareness level of over 65% and a positive opinion of over 80% in the country today (source: BAS 2007). Initially, a player only in the Color Televisions segment, it later diversified into color monitors (1999) and refrigerators (2003). Today, it is recognized as one of the fastest growing brands in the sphere of digital technology. SIEL is the market leader in high end digital television (Plasma, LCD). STP APPROACH OF SAMSUNG: Segmentation: Segmenting is the process of dividing the market into segment based on customer characteristics & needs. Segmenting consists of: 1. Geographic segmentationation: it is nearly present in 14 countries but has maintained a nearly same price and quality tag worldwide. 2. Demographic segmentation: it has motto of ‘everyone’s invited’ so it produces goods for nearly every segment, from tech-savvy to gamers to middle class family. It has something in sort for you. Targeting: Is the process of focusing on a particular market with a particular product . ?LOCAL MARKET ?TEIR 1 CITIES ?TEIR 2 CITIES NICHE MARKET. Samsung produces goods for both tier1 and tier 2 cities and its nearly all electronic goods are available in both cities. The differences can be seen is the in tier1 cities it has exclusive Samsung showrooms while in tier2 and below cities it usually shares counter with other competitors . Also goods like smart phones and android phones, expensive models of TVs like 3d etc are found in tier1 cities . in tier2 and below cities it becomes a mass producer of electronic items at reasonable cost. Positioning: Samsung has positioned itself as â€Å"Digital technology leader†. In 1990 group chairman, Kun-Hee Lee(Lee), initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program ‘Spread the Olympic Flame' ? APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS ? APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES ? New, spunky, tagline – ‘Next is What? ’ It is being used in all of ‘Samsung Mobiles' communication material. Product Strategy: Samsung Electronics India manufactures a wide range of consumer electronics and home appliances. These products include: 1)Mobile phones with the accessories, )Television, Audio player, Video player, 3)Camera, Camcorder, 4)Home appliances, 5)PC, Peripherals and Printers. In the mobile phone industry, Samsung has the second largest share in the market with 19. 6% as per November 2010 consensus. The mobile phone market share is shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia with product line extending to over fifty products. The product line includes some of the most preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung has launched its Samsung galaxy series in the Indian market. Samsung is also into manufacturing televisions, audio players, video players, blu-ray players, home theatres and multimedia players. In India, Samsung is the first to bring the concept of LED technology in televisions. Samsung’s products, in this category, are known for their innovativeness and technology . These products are the first preference of the consumers who seek technology at an affordable cost. Samsung also manufactures digital cameras and camcorders. This product category includes world class products like Samsung NX series. Samsung digital cameras offer a diverse product line equipped with the most sought after features. Samsung cameras have always been recognized for their fine technology and optical innovations in such things as auto focus and â€Å"optical zoom† capabilities. These products, though, high on technology are an affordable option for those who have an edge for their photography hobbies. In the home appliances segment, Samsung manufactures refrigerators, microwave ovens, smart ovens, air conditioners and washing machines. All of these products define Samsung’s competitiveness and vision in terms of product innovations like silver nanotechnology, twin cooling etc. At present, Samsung is the leading home appliances manufacturer and many of products are the best in their respective sub-segments. Personal computers, peripherals and printers are also the part of Samsung’s innovative and high-end technology product line. These include laptop notebooks, VDAs, music speakers, Internal and external hard drives, optical disc drives and printers. Though, Samsung is not yet a leader in this segment but its inclination of high end technology shows into these products also. For Samsung, there is still scope for improving their products quality in the Indian market. The products sometimes develop technical flaws like display in the mobiles, gas kit leakages in frost-free refrigerators etc which are to be improved. Since, Samsung competes on the basis of the innovation and technology in the current market scenario; this plays a very important role in their major sales not only in India but in the whole world as a whole. As far as the after product service of Samsung is concerned, it needs major improvement in terms of contacting with customers. Since service is intangible, it needs to be provided as quickly as possible. Reducing the retention time in providing value to the customers can add to big advantage for Samsung considering the current market conditions. Place strategy: Samsung electronics employs different place strategies for different products. When we talked to marketing representative he said the whole of Samsung electronics India has divided its distribution systems into various regions on basis of demand and number of dealers per region for example we visited what he called the vidharba region. Samsung uses supply chain to enhance differentiation, increase sales and penetrate new markets and channels. It efficient supply chain is transparent, so that all the players in the supply chain have the right information at the right time about the movement of the products within the chain. This means lower inventories, elimination of waste, and reductions of costs. In addition to the intangible benefits like quick feedback from customers help in launching new products. Samsung has 24 state-level distribution offices and a direct dealer interface. The direct dealer interface helps the company to get quick feedback from dealers, and enables it to launch products according to consumer needs. Samsung also believes in JIT (Just-in-Time) concept to its dealers. To minimize time overruns, Samsung delivered its products directly from its factories to its Regional Dispatch Centers (RDCs) and from there to dealers. SIEL is having three types of distribution system: 1)A one-level channel contains one selling intermediary, such as retailer. 2)A two-level channel contains two intermediaries. In consumer markets, these are a wholesaler and a retailer. 3)A three-level channel contains three intermediaries. Other strategies: †¢Shop-in-shop: Samsung is ensuring a presence in most big malls and multiplexes; even in the multi-brand outlets, as the focus there is to create a shop-in-shop atmosphere. In the shops where we conducted studies we found around 30-50% of counter share was of Samsung. Thus Samsung believes in â€Å"jo dikhta he vo bikta he†. †¢The exclusive showrooms: Samsung India has set up a widespread network of over 80 exclusive showrooms comprising Samsung Digital home (focusing on high-end digital audio-video products such as MP3 players, camcorders and LCD/plasma/3D TVs). The Samsung Digital home goes beyond the concept of a Digital Plaza or a Brand Shop because in it, they are trying to create a more interactive environment and providing a more lifestyle orientation to the display, so that the customer can visualize the products in his/her own home settings. Samsung will add another 30 showrooms to its existing 100-odd this year. Over the next few months, the existing Samsung Digitall Homes will all be rebranded Samsung Plaza, in keeping with the global practice. Until now, India was the only market where Samsung followed a dual showroom strategy – larger (2,500 sq ft and more) outlets were dubbed Samsung Digitall Home, while smaller showrooms were called Samsung Plaza. It is not just about a name change, though. Samsung India also wants uniformity in appearance and sales experience at each of these showrooms – that means an emphasis on product demonstration, not just display. Pricing Strategy: Samsung believes in providing good products at reasonable prices to its customers. Samsung’s technology plank communications helped the company to gain market share, even though it did not offers any discounts or exchange scheme when it entered India. Samsung focuses on cost-cutting measures to keep its price low which helps to combat the discount schemes of the local companies. Samsung drastically reduced its operational costs which enabled the company to keep low prices for certain products and extract higher profit margin from premium products. Samsung India posted revenue of $2. 2 billion last year and this is expected to go up to $3. 5 billion this calendar year. Samsung’s global revenue is $116. 8 billion. The focus of its competitors is to penetrate in the rural and semi-urban mass markets. But Samsung insists that it's a high end technology driven player. That's why the urban areas are still a focus area for it and only 30 per cent of revenue comes from rural and semi-urban India. Howsoever in past few years samsung India.. Deputy Managing Director, Ravinder Zutshi says â€Å"Still, focusing on the premium customer will get you only so far – India is still a market powered by volume-growth the current strategy is to gain greater reach among the masses – not through pricing, but through product innovation†. he vehemently rejects the price warrior tag, though. â€Å"Samsung is not a price warrior but today we are as competitively priced as our rivals. The focus is on expansion and deeper market penetration,† he adds â€Å"We are aiming at market leadership not only in the premium category of products but also mass categories like flat televisions† It is difficult to achieve the ambitious targets keeping in mind the pricing strategy of Samsung. But, they believe that it takes time to ensure your supremacy in market share. Once you get your brand perception right in the minds of the consumers as a brand that delivers the best technology and gives you value for money, then ultimately market share goes up. Now Samsung has changed its policy a bit and instead of just remaining a high-end technology driven brand it tried to change its image to sell products to the huge number of middle income families in India. It started pricing its products on the â€Å"value for money† concept, keeping in mind the price sensitivity of Indian consumers. But still Samsung has the repute of being a premium brand, aggressive in launching newer models with the latest technology and at economic costs throughout the world. Promotion Strategy: â€Å"Turn on Tomorrow† â€Å"We are investing aggressively in marketing to transform our company to be truly market driven and to establish our Samsung brand as the most trusted and preferred brand in the market. † – Vice-chairman & CEO, Samsung Electronics Promotion stands for various activities the company undertakes to communicate and promote its products to the target market. The Making of a Global Brand When Samsung decided to become globalized, it acquired a new corporate identity by changing its logo and that of the group. In the new logo, the words Samsung Electronics were written in white color on a blue color background to represent stability, reliability and warmth. The words Samsung Electronics were written in English in process of globalization drive. The logo was shaped elliptical representing a moving world – symbolizing advancement and change†¦ To capture the retail market for consumer electronic goods, such as TVs, washing machines and microwave ovens, it formed partnerships with retailing giants like Best Buy. Advertising and Promotional Strategies To promote the ideas, goods or services advertising is important and in this course it launched promotion depicting product transformation into more advanced models, in course of time. This depicts the importance that they give to the research and development and making people understand that they are not just trend followers but are trend setters. Samsung launched corporate advertisements highlighting its technologically superior goods as they entered into the Indian market, and positioned itself in the mindset of consumer as the products are known for its quality like: †¢Samsung branded its products as superior technology and environment friendly ones with refrigerators and ACs incorporate with revolutionary new technology called Silver Nano Health System that ensures freshness and bacteria free environment. Also, it launched the â€Å"Bio† range of products. †¢Launched a special marketing campaign for Flat Tvs including a focused advertising campaign â€Å"Duniya Hai Gol, TV Flat† and attractive exchange offers. Adding to these, Samsung launches an extensive ad campaign in all sorts of media (like print, electronic) whenever a new product is being launched. These create public awareness and add to these media hoarding at major junctions and displays at point of purchases are done. Also, it offers special incentives like price off, patronage rewards, etc during festival season in order to create an incentive to buy the product, and a special ambience is created during the festive offers at the point of purchases to give the feel of Indian nativity of the company. Samsung built trust and confidence by their active promotion and advertising. Associations with various others across the world made the globally known and built its image on its association. †¢The partnership between Samsung mobile and SSAFW (Sanlam South African Fashion Week) shows the fusion of art, fashion and technology. It radiates technological elegance and stylish panache, by joining forces off SSAFW and enhances techno-fashion centered brand. †¢Samsung India associated itself with the ruling passion of Indian consciousness: Cricket. It launched a Team Samsung campaign, which caught the imagination of the entire campaign. Also, in 2004 it bought biggest spectacle debate of this decade to India vs Pakistan cricket series – â€Å"The Samsung Cup†. †¢Not confining itself to cricket, Samsung sponsors the Indian contingent to the Olympics and the Asian Games. It also ran training programmes for deserving Indian athletes under the Olympic Ratna banner. Samsung also helped India to bring the Olympic torch relay to India. †¢Samsung also brings the World Cyber Games, which is regarded as the Olympics of the Cyber World to India every year. †¢In mobile phones, Samsung tied up with a noted painter Satish Gujral for his paintings to be available as downloads on Samsung mobile phones. †¢Product placements were done in movies and popular television serials where Samsung products were set in lifestyle environments. For microwaves, Samsung ran a Kitchen-on-Wheels programme where mobile kitchens with microwave ovens went to various localities demonstrating the advantage of microwave cooking. Sports Partnership (Globally): †¢Samsung sponsored Olympic Winter Games in 1998 and will officially sponsor bOlympic Games and Olympic movements for the next 8 years and this would only enhance their global image. Samsung was official sponsor of telecommunications equipment category from 1998 to 2010. †¢Sponsors of English premiership club Chelsea FC, the premiership known globally and attract a good number of audiences all across the globe. Samsung also signed a partnership deal with Mexican football Team Club Deportivo Guadalajara for six years in 2008 and provides plasma and LCD screens for team’s new stadium Estadio Chivas, indirectly promoting the brand. †¢ In 2009, signed a 3 year deal with Brazillian Football Team Palmeiras, having their logo on shirts and products to the club. †¢Samsung Super League with International Federation for Equestrain Sports and FEI Nations Cup, the world’s oldest and best renowned equestrian series. †¢Also sponsors rugby league team Sydney Roosters in Australian National Rugby League. It is the sponsor of Essendon Football club in A – League. †¢Sponsor of NASCAR Nextel Cup, French People’s Baseball Team, running festival in Taiwan, and professional StarCraft team (Samsung Khan). †¢Official HDTV sponsor of the National Football League (NFL). †¢Official IAAF (International Association of Athletics Federations) partner of 2009 (Berlin, Germany) and 2011 (Daegu, South Korea), IAAF World Championships in Athletics and 2010 IAAF world Indoor Championships. Brand Ambassador: Samsung in India have various brand ambassadors for various divisions. Aamir Khan for mobiles, Priyanka Chopra has been recently chosen as brand ambassador for home appliances, Olympic Gold Medalist Abhinav Bindra for consumer electronic business. Aamir Khan was apart a various ad campaigns like Next is What, Wave, Galaxy series and so on. He is known in the industry as Mr. Perfect and they are using that indirectly to show that their mobiles are perfect. Also as Samsung is sponsor for Olympics the image of Abhinav Bindra, who is the first Indian individual Gold Medallist at Olympics. Annexure 1: Annexure 2: Samsung Product Line Samsung India product line as on the Samsung India website: The product line has been divided into five main categories as shown in the above figure. The mobile phone category has been divided into eight different sub-categories: The Tv/Audio/Video category is divided into five sub-categories: The Camera/Camcorder category contains: The Home appliances category has five main sub-categories: The PC/Peripherals category includes:

The Major Alliances of World War I

The Major Alliances of World War I By 1914, Europes six major powers were split into two alliances that would form the warring sides in World War I. Britain, France, and Russia formed the Triple Entente, while Germany, Austria-Hungary, and Italy joined in the Triple Alliance. These alliances werent the sole cause of World War I, as some historians have contended, but they did play an important role in hastening Europes rush to conflict. The Central Powers Following a series of military victories from 1862 to 1871, Prussian Chancellor Otto von Bismarck formed a German state out of several small principalities. After unification, Bismarck feared that neighboring nations, particularly France and Austria-Hungary, might act to destroy Germany. Bismarck wanted a careful series of alliances and foreign policy decisions that would stabilize the balance of power in Europe. Without them, he believed, another continental war was inevitable. The Dual Alliance Bismarck knew an alliance with France wasn’t possible because of lingering French anger over Alsace-Lorraine, a province Germany had seized in 1871 after defeating France in the Franco-Prussian War. Britain, meanwhile, was pursuing a policy of disengagement and reluctant to form any European alliances. Bismarck turned to Austria-Hungary and Russia. In 1873, the Three Emperors League was created, pledging mutual wartime support among Germany, Austria-Hungary, and Russia. Russia withdrew in 1878, and Germany and Austria-Hungary formed the Dual Alliance in 1879. The Dual Alliance promised that the parties would aid each other if Russia attacked them or if Russia assisted another power at war with either nation. The Triple Alliance In 1882, Germany and Austria-Hungary strengthened their bond by forming the Triple Alliance with Italy. All three nations pledged support should any of them be attacked by France. If any member found itself at war with two or more nations at once, the alliance would come to their aid. Italy, the weakest of the three, insisted on a final clause, voiding the deal if the Triple Alliance members were the aggressor. Shortly after, Italy signed a deal with France, pledging support if Germany attacked them. Russian Reinsurance Bismarck was keen to avoid fighting a war on two fronts, which meant making some form of agreement with either France or Russia. Given the sour relations with France, Bismarck signed what he called a reinsurance treaty with Russia, stating that both nations would remain neutral if one was involved in a war with a third party. If that war was with France, Russia had no obligation to aid Germany. However, this treaty lasted only until 1890, when it was allowed to lapse by the government that replaced Bismarck. The Russians had wanted to keep it. This is usually seen as a major error by Bismarcks successors. After Bismarck Once Bismarck was voted out of power, his carefully crafted foreign policy began to crumble. Eager to expand his nations empire, Germanys Kaiser Wilhelm II pursued an aggressive policy of militarization. Alarmed by Germanys naval buildup, Britain, Russia, and France strengthened their own ties. Meanwhile, Germanys new elected leaders proved incompetent at maintaining Bismarcks alliances, and the nation soon found itself surrounded by hostile powers. Russia entered into an agreement with France in 1892, spelled out in the Franco-Russian Military Convention. The terms were loose but tied both nations to supporting each other should they be involved in a war. It was designed to counter the Triple Alliance. Much of the diplomacy Bismarck had considered critical to Germanys survival had been undone in a few years, and the nation once again faced threats on two fronts. The Triple Entente Concerned about the threat rival powers posed to the colonies, Great Britain began searching for alliances of its own. Although Britain had not supported France in the Franco-Prussian War, the two nations pledged military support for one another in the Entente Cordiale of 1904. Three years later, Britain signed a similar agreement with Russia. In 1912, the Anglo-French Naval Convention tied Britain and France even more closely militarily. When Austrias Archduke Franz Ferdinand and his wife were assassinated in 1914, the great powers of Europe reacted in a way that led to full-scale war within weeks. The Triple Entente fought the Triple Alliance, although Italy soon switched sides. The war that all parties thought would be finished by Christmas 1914, instead dragged on for four long years, eventually bringing the United States into the conflict. By the time the Treaty of Versailles was signed in 1919, officially ending the Great War, more than 11 million soldiers and 7 million civilians were dead.

In what ways do fictional representations of British travellers abroad Essay

In what ways do fictional representations of British travellers abroad serve to challenge fixed notions of British national identity - Essay Example As such, they are intended to bring about a specific change or reform in addition to relating an enjoyable tale. A brief understanding of the journeys of Gulliver and Crusoe respectively illustrates the changes these characters undergo throughout the course of their stories, exposing the intended satire intertwined within the work and illuminating some of our fixed notions regarding British national identity. In each story, the travels undertaken by the main character have a great deal to do with the type of growth they experience. Gulliver, for example, makes four separate voyages, each time meeting a different kind of people. His first encounter is with the Lilliputians who, although they are very tiny compared to himself, nevertheless impress him with their technological achievements. Despite this, he soon realizes that outward appearances are not necessarily reflected on the inside as the Lilliputians squabble over such small matters as which side of an egg should be cracked or how high a heel should be worn. His second voyage takes him to the land of the Brobdingnag, who are giants compared to Gulliver. They treat him as a beast or, at best, a unique pet and, despite their size, Gulliver learns that bigger doesn’t always mean better, smarter or wiser when he gains the opportunities to see them at court and realizes not even the king has an understanding of politics. His third voyage takes him to Laputa. On this trip, he learns that highly educated doesn’t necessarily equate with sensible, historical figures were not always heroic and age does not always bring wisdom. Finally, on his fourth voyage, Gulliver loses the last of his innocent assumptions when he finds that men are the most base creatures of the land of the Houyhnhnms. Robinson Crusoe also goes through a series of events in which he is forced to learn more about himself and illuminates the British identity. The book begins with a quick summary

What are the most important differences between rationalists and Term Paper

What are the most important differences between rationalists and empiricists(Site specific philosophers in each group) - Term Paper Example It is known that rationalists and empiricists give different answers to the above-mentioned questions. Such rationalists as Des Cartes stated that one always describes the highest truth by means of logic and reason. One should not apply subjective or direct experience to do that. As for empiricist’s point of view, experience is very important as it is the basis of one’s development of logic. Once Isaac Asimov uttered that â€Å"I prefer rationalism to atheism. The question of God and other objects-of-faith are outside reason and play no part in rationalism, thus you do not have to waste your time in either attacking or defending† (Lacewing, 65). This statement demonstrates that for Asimov it was better and more convenient to use rationalism than empiricism. As for empiricism, it teaches that one should not try learning more about God with the help of reason. This school recommends using two projects instead of that. They are: critical and constructive. The first one focuses on the elimination of what is known by metaphysicians. The second pays attention to the commentaries of religious texts. A strong point of empiricism is that people are able quickly understand the sources of information/knowledge. In the majority of cases it is received with the help of the senses. It is a casual process. Experience helps to form one’s concepts. When the latter are gained, their understanding gives to the individual analytic knowledge. Thus, John Locke is sure that â€Å"all ideas are derived from sense experience. The mind is a ‘tabula rasa’, empty at birth. He begins his argument by attacking the opposite point of view – that some ideas are not derived from sense experience, but are ‘innate’. By ‘innate idea’ Locke means a concept or proposition which is part of the mind from birth. For an idea to be part of the mind, the