He impact of IT in branding for the teenage market Research Paper

He impact of IT in branding for the teenage market - Research Paper Example Branding is considered as one of the hottest topics in the business field as its overall attraction and significance has become more important in the recent past. With the rise of the web and other I.T. technologies, the need to have effective branding strategy has became more significant because of the speed with which information is provided to the consumers. Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. Organizations which are better at managing and executing a well crafted branding strategy are more successful as compared to the firms which fail to realize their true potential and positively use the power of their brands for achieving the competitive advantage. The emergence of globalization and the spread of Western values and culture over the different geographical regions therefore suggest that the branding can be effectively used to achieve the necessary competitive advantage in really fluid global market. One of the important and emerging themes regarding the impact of IT in branding is the ease with which marketers can actually communicate with their customers. The advent of the different digital media and the spread of internet have allowed brand managers to improve the coordination between the customers and the organization itself and hence the brands are getting better exposure to the same.( Davey, 2010). Some studies suggested that the use of information technology in the product marketing and branding has resulted into the savings of time as well as reduction in the error.

Courage Mother and her Children critique Essay Example for Free

Courage Mother and her Children critique Essay â€Å"Mother Courage and Her Children† by Bertolt Brecht took place during the 30 Years’ War in Europe. The whole play revolved around the survival of a lower class family, trying to live through the harsh war with their canteen wagon business. Each scene in the play contained the factors of religious, honesty, war, loyalty, and family. The theme of â€Å"Mother Courage and Her Children† was maternity, due to the fact that Mother Courage’s sense of coldhearted business caused her become unable to protect her children, which led to their deaths, leaving her all alone in the end. Mother Courage was always doing business while each of her children died during the play. This shows that she was more interested in her business and money than her own children, and an example of this can be seen when her thirst for money had caused Swiss to die because she took too long to decide whether or not to trade her money in for her son’s life. Mother Courage was the protagonist in the play, while the war was the antagonist. The war caused Mother Courage to base her living on it. Due to the fact that they were living during a war, this caused Mother Courage to be so focused on making money, that she ended up neglecting her children. It also caused her to be unable to watch her daughter get married, since Kattrin could only get married when peace returned and the war ended. War is also the antagonist, due to the fact that is also caused Mother Courage to lose her sons as well. The play was a tragedy because in it, Mother Courage’s children all perished, and she was left all alone in the end. In the play, Bretch assigned each of Mother Courage’s children with a â€Å"tragic flaw† as a result of her failure to learn to choose family over business. The tragedies that Mother Courage’s children suffered throughout the play were Swiss, with honesty, Eilif, with arrogance, and Kattrin, with pity. Mother Courage had to go through suffering of the death of each of her children one by one and was unable to do anything about it. The set of the play was a major contribution to the play. The use of a proscenium stage was the best fit for this type of play since it allowed the audiences to focus on the center of the stage where Mother Courage’s wagon was. Mother Courage’s family always moved around. However, their wagon was still placed at nearly the same spot on the stage, which tells the audience that they were not moving anywhere because no matter where they moved to, they still faced the same struggles and hardships. Even though the setting mostly remained the same from scene to  scene, backgrounds changed from one scene to another, which allowed the audience to know that the scene was taking place in a different location. There was almost always the same lighting throughout the whole play. The only thing that changed about the lights was the brightness; the lights were brighter during the day and dimmer at night. There were some spotlights. However, it only appeared upon the actors who came before each scene, in order to tell the audience what will happen in the upcoming scene. The lighting of â€Å"Mother Courage Mother and Her Children,† was different from the other play that I went to. Usually lights would go off when changing from one scene to another, so that characters were able to get on and off stage, in order to prepare the set for the scene. However, in this play, the lights were still on during scene transitions. Bretch made pulling the wagon in and out of the stage as an exit and enter for each scene, which didn’t require the actors to quickly change settings for different scenes. The background sound of gunshots and bombs that were playing throughout the play allowed the audience to feel as if the war was actually taking place during the play. The gunshots sounded very loud, making the audience feel as if it was nearby. Without the sounds, the audience would not have been able to feel the mood of the war. Sounds of gunshots added more effects to the mood of war, giving the audience an the image of how deadly the war was. The play was a musical play, since there were many parts where Mother Courage and some singers in the background sang and played instruments. The entrance to the play was also a song that expressed the mood and feeling of the war. Mother courage sang in almost every scene, to express her feelings. She also sang in the last part of the play when Kattrin died. The costumes of the play reflected the life of the characters in the play. The costumes did not really tell the time period in which the play took place because the characters were just wearing normal types of rural clothes that had many layers, and were attached with many pieces of fabric. The characters in the play had the same outfit throughout the whole play, and this outfit not only showed their poverty, but also the condition of life during the war, due to the fact that they were unable to have clothes to change into. The many layers of clothes worn were everything that the characters owned, and this showed their struggles, due to the fact that they are unable to buy any new clothes. Overall, the play was easy to understand because it was in modern  English and there were no accent in the characters’ pronunciation, which allowed the audience to understand what the characters were saying. Mother Courage struggled throughout her life with her business and children, but ended up with nothing due to the war, in which she was favoring. The war had brought Mother Courage the business she needed, but took away her children one by one.

The Press Agentry Model

The Press Agentry Model Press agentry model was the earliest PR model. It comes out in the late 19th century Grunig Hunt, 1984. The heyday of this model from 1850 to 1900 and P.T. Barnum was the representative of the historical figure (Chao, 2012). Press agentry model is one-way communication as the flow of information is only from the sender to the receiver, i.e. source-to-receiver communication. People who send out the message are not much take no account of second partys response, comment, point of view and so on. Press agentry attempts to alter the act of publics whereas do not have the intention to change the behavior of the organization. Public relations whose are under press agentry struggle for publicity in the media in almost any way possible. Practitioners of press agentry have included so-called fathers of modern PR, Ivy Lee and Edward Bernays. In the early 20th Century, both were Broadway press agents, when Broadway was the capital of the entertainment world, before moving on. Bernays move into constructed news that accounts for audience perceptions and biases is a sophisticated form of press agentry. His 1915 80-page press packet for the Diaghilev Ballet Russe American tour was an early example, and his work in 1932 publicizing autos for General Motors with testimonials from business and academic leaders was more elaborate. Press agents did little research aside from monitoring the media in which they sought to place favorable articles about their clients. The prototype practitioner of this model was the American impresario P. T. Barnum. He promoted circuses and other entertainment venues such as the singer Jenny Lind. Publicity continues to be a component of contemporary American PR and is used in sports, entertainment and product publicity, although todays practitioners are less likely to take liberties with the truth. In Press Agentry publicity model, public relations expects enhance the reputation of the organization among the target audience, stakeholders, employees, partners, all other associated with it through manipulation. According to this model, hire public relations expects who create a positive image of their brand in the minds of target audience through arguments and reasoning. They influence their potential customers by simply imposing their ideas, thoughts, creative stories of their bran d, USPs of the products and so on. Flow of information takes place only from the public relations expects to the target audiences. (One-Way communication) Although J. Grunig and Hunt acknowledged that there had been public-relations-like activities throughout history, they claimed that the press agents of the mid-19th century were the first full- name specialists to practice public relations. These press agents practiced the press agentry/ publicity model of public relations for such heroes as Andrew Jackson, Daniel Boone, Buffalo Bill Cody, and Calamity Jane. The most prominent of these practitioners was P.T. Barnum, who skillfully promoted his circus performers using the axiom, There is a sucker born every minute. Curiosity and scepticism played a pivotal role in the success of the press agentry model in the 19th Century, as illustrated with Barnums stunt, and to this day it still does. Butterick (2009) points out that we only have to look at the inner editorial pages of the tabloid newspapers, the celebrity magazines or observe when a new movie or CD is launched to see the press agentry model in its purest form. Press agents like Max Clifford are often seen as masters of the industry, carefully manipulating the media coverage of their clients, as Butterick notes; even the so-called exclusive pictures of semi-naked celebrities on a beach in a Sunday newspaper can sometimes be the result of a collusion between the stars publicist and photographer. Nowadays, press agentry model is still very much in use in the 21st Century. It can easily argue that the ethics involved in this model are highly questionable, and the admission from Grunig Hunt that the model has an element of propaganda attached to it does nothing to distil the negative connotations attached to PR as propaganda (Butterick, 2009). However, despite these criticisms, it is ultimately that the curiosity and skepticism of which ensures the press agentry model is still alive and well in the modern day. Although the modern day PR practitioner must be more familiar with the truth, the very foundations of the model still exist whether it be to publicize a sporting event, a theatre production, or the scariest film of the decade, as in the recent movie release Paranormal Activity (2009). We, the public, will either want to believe what we see, or find out for ourselves if our skepticism can be proven correct which is why this model still works for practitioners seeking to g ain the illusive media spotlight and is therefore relevant for the 21st Century. Press agentry is closely associated with publicity in the entertainment world. Press agentry is the practice of attracting the attention of the press through technique that manufactures news. Methods associated with press agentry include staged events, publicity stunts, faux rallies or gatherings, spinning, and hype. A common practice is the late 1800s and early 1900s, press agentry is not part of mainstream public relations. Rather, it is a practice primarily associated with major entertainment-related events, such as Hollywood premieres and boxing matches. The goal of press agentry is to attract attention rather than gain understanding. Even today, however, the term press agent is sometimes used interchangeably with publicist in traditional Broadway theater and motion picture industries. Todays entertainment industries are populated with publicists rather than press agents. Publicists are individuals skilled in media relations who attempt to get the name of their clients or events in the media by carefully constructing messages that inform, educate, and persuade. Some are astute in branding and positioning strategies to aid the careers and success of their clients. In contrast, press agents want attention either good or bad in most any form. Press agentry had been called persuasion for short-term advantage through the use of truth bending and even distortion, but it can also be simply the staging of provocative acts to get publicity and draw attention to an individual, event, or cause. Therefore, it is understandable that one of the earliest proponents of press agentry was Phineas Taylor (P.T) Barnum, the famed American showman and promoter who put gun Gen. Tom Thumb on exhibit and launched a mobile circus featuring Jumbo the elephant and freak shows. Barnum was a master of press agentry. For instance, he wrote letters both praising and criticizing his circus show to newspaper under an assumed name. In the early part of his career, Edward L. Bernays was also a master of press agentry. He persuaded 10 debutantes to hold up Lucky Strike cigarettes manufactured by his client, the American Tobacco Company, as torches of freedom while participating in New Yorks Easter parade. In 1929, Bernays staged a global news event by organizing the Lights Golden Jubilee, a worldwide calebration commemorating the 50th anniversary of the electric light bulb for his client, General Electric. Bernays managed to secure several prominent individuals for that event, including carmaker Henry Ford, electricity scientist Thomas Edison, and President Herbert Hoover. Henry Rogers, one of the founders of Rogers and Cowan, the largest and most successful West Coast entertainment publicity firm, became well known when he promoted an unknown contract player for Columbia Pictures named Rita Hayworth. He contacted Look magazine with a telegram from the Fashion Couturiers Association of America, a fictitious group, claiming that Hayworth was the best-dressed off-screen actress. Look magazine took the bait and put Hayworth on the cover and published 10 pages of her photographs. Characteristic of Press Agentry Press agentry is ink. A sales-driven approach does whatever it takes to get exposure for clients in the media without resorting to paid advertising. Press agentry is not above truth-bending or lying to reach its pragmatic objective. It will make up facts if it needs to do so. It is persuasion for short-term advantage. Press agentry is a long-standing part of PR, and it wont go away. Press agentry has transformed over the decades into ink with ethics, that is getting exposure while maintaining respect for facts, but if all else fails, getting exposure is more important than facts. Press agentry relies on spin. It is interpreting facts to fit ones view and to get media coverage. Christopher Buckleys hilarious novel, Thank You for Smoking lampoons this type of practitioner brilliantly, and post-presidential debate commentary from Democrats and Republicans is a quadrennial example of spinning. Press agentry includes any technique that manufactures news which are publicity stunts, faux surveys, fake committees, constructed events and other tactics practitioners continue to use. Propaganda classified as one of the characteristic of press agentry model (Grunig Hunt, 1984). The term of propaganda in press agentry model, refer to PR practitioner exaggerate and more hype than facts in order to get publicity for their client. They will not care the public feedback and just want the public behave as they want. This model involves a propaganda function (Grunig Hunt, 1984 pp. 21) and academics such as Butterick (2009), Theaker (2004), and Johnston Zawawi (2004) agree that accuracy and credibility are somewhat compromised as the goal of the model is to influence the audience by manufacturing news, be that by way of stunts or explicit publicity seeking. Butterick (2009) states that practitioners who use this model become press agents, utilising a range of PR tools from press releases to publicity stunts which in turn ensures that an audience takes a specific course of action.

Chinua Achebes Things Fall Apart - The Clans Beliefs and Christian Beliefs :: Things Fall Apart essays

Things Fall apart - The Clan's Beliefs and Christian Beliefs There are many differences between the Clan's beliefs and Christian's beliefs. This is illustrated on pages 126-129, in the mention of `the one true god.' Both the tribe and the Missionaries have different perceptions on who this one true god is. The clan has trouble understanding the Christian beliefs as they have lived a tribal existence for so long. They have only ever been aware of their own culture, which makes it hard for them to adjust to the ways of the Christians. On arrival, the missionaries barely understand the tribe. They have very little knowledge of the cultural beliefs or rituals that the tribe revere. It seems inappropriate that they are willing to declare that the villagers' beliefs are false. "He told them that they worshipped false gods, gods of wood and stone." They don't even acknowledge that this too is a successful community, which works well under its method of religious law. They take it upon themselves to change the religion or `make it civilised', not respecting the fact that maybe the villagers were already content with what they had. The missionaries believe in one supreme god. This god is the 'creator of all the world and all the men and women who inhabit the Earth'. They believe that all men go for judgement before him when they die, and that all men who worship `false gods of wood and stone' would be thrown into a fire `that burned like palm oil.' If the lord saves their soul from sin they will have eternal life in heaven with god, who is also eternal. They bury the body of the deceased in the ground, but believe their soul goes up to heaven if they have accepted the lord in their heart. The missionaries believe that Christianity is the only right religion, why else would they be so intent on conversion and spreading the word of Jesus Christ? This creates conflict with the tribe, as the Clan are content with their way of life and do not wish to change. The Clan has a different perception when it comes to the gods.

Communication in nursing Essay

Introduction. Communication is a necessary skill to have in the nursing profession. We use communication to exchange information between patients, co-workers and all the people around us (Kozier et Erb 2004). No matter the form of communication we are constantly presenting and interpreting people’s ideas and thoughts. Communication is a method we utilize to connect the gap between knowledge and comprehension (Kozier et Erb 2004).This paper will discuss an observation of the personal care home environment, modes of communication such as; verbal and non-verbal, effective communication methods and barriers to communications. Observation Of Personal Care Home Environment. I visited an urban personal care home in the inner city. I will be identifying this personal care home as PCH â€Å"X†. I walked into the facility and it was very clean and spacious. I conducted my observation during lunch time in the dining room. This area was poorly lit and the temperature was very humid. There was also music playing in the background during mealtime. This personal care facility was very respectful, kind and caring to the residents in their care. The communication I observed in general was very clear and concise. Verbal and non-verbal communication. Verbal communication is a mode of communication that uses both written and spoken words (Kozier et Erb 2004). Here is an example of verbal communication: At PCH â€Å"X†, a nurse was giving medication to a resident and he introduced himself. The resident did not respond to the nurse so the nurse approached him in a different manner. He crouched down to the resident’s level and spoke to him again in a calm voice and lightly touched his shoulder. The resident later complied with his directions to take his medication. The nurse took a different approach with his verbal communication by speaking softly. Verbal communication is largely used due to the fact that people usually chose the words they use (Kozier et Erb  2004). Another mode of communication is non-verbal communication. Non-verbal communication involves other forms of communication such as gestures, facial expressions, and touch (Kozier et Erb 2004, page 423). Most people who use verbal communication use various forms of non-verbal communication simultaneously. The nurse in the example above used non-verbal communication, when he crouched down to the resident’s level and lightly touched his shoulder. This second example involves non-verbal communication: A Health Care Aide was about to assist a resident with lunch. The resident was not aware of his environment and had difficulty feeding himself. The Health Care Aide asked the resident to open his mouth but he did not respond. As a result, the Health Care Aide opened his own mouth and the resident mimicked him and they were able to continue feeding. Effective communication methods. Effective communication is a very important aspect in a nursing career. Here is a summary of some effective communication strategies that I have observed at PCH â€Å"X†: *Health care workers appeared to be neat and tidy wearing uniforms. This will convey a non-verbal communication method of professionalism. Clothing and apparel can be a source of information about a person (Kozier et Erb 2004). *A staff member asked a resident how their lunch tasted. The staff member paraphrased what the client was saying and reinstated the resident’s feelings. This showed the resident that the staff member was actively listening (Kozier et Erb 2004). *Health care workers seemed interested in what clients had to say and differentiated the real from unreal (Kozier et Erb 2004). Health care workers talked to residents about daily activities. One client stated â€Å"I have to go to work; my daughter will be picking me up soon†. The nurse responded â€Å"your daughter will be here to visit but you are retired and you  do not have to work anymore.† These are a few effective communication strategies I have witnessed at PCH â€Å"X†. Communication promotes understanding and can build a constructive relationship with clients and co-workers. As nurses we must be aware of what we say and how we act towards others. Barriers to communication. It is critical to be aware of the good communication methods as well as the bad communications methods. This particular personal care home was very respectful to clients. However, here are some barriers to communication I observed when I was at PCH â€Å"X†: *One resident had a language deficit and had difficulty speaking. The resident was calling out and it seemed as though she wanted something. It was difficult for the staff member to understand what she was saying. He overcame this barrier by asking her yes and no questions until he finally solved what she was trying to say. *Residents were being talked to like children. The clients were often referred to as â€Å"dear, sweetheart, or darling†. During lunch, I also overhead someone saying â€Å"we have to change you diaper you made a pooh-pooh†. This may demean a client however; this communication barrier can be resolved by calling residents by their name and by respecting their dignity as a person. *Residents can also be hard of hearing. A nurse was talking to a resident with his back turned asking him questions and he did not reply back. She continued to speak louder and the resident later asked why she was yelling. The nurse should have faced the client while speaking to him so he could realize that he was being spoken to. Nurses need to recognize the barriers to effective communication. Barriers make communication become non-therapeutic. Non-therapeutic strategies to communication can be detrimental to a healing relationship. Conclusion. In conclusion, communication is extremely important especially to a nurse. To properly assess clients’ needs we must be able to communicate with them verbally and non-verbally. If we can identify the barriers to communication we can find effective strategies to resolve them. We have to be clear when we communicate to our patients. A misinterpretation of instructions, plans, and vital information can be harmful to a client’s health and well being. Caring and comforting is an important aspect of nursing and that can only be demonstrated through effective communication techniques. References Kozier & Erb, Barbara, et al. Fundamentals of Nursing. 7th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2004.

Fidelity To Truth Essay

TRUTH is an idea or thought analogous to knowledge. Thus, â€Å"knowledge of truth† leads us to consider the meaning of two words: knowledge and truth. Knowledge gives us rational and conceptual image and an accurate reflection of the true state of things as they really exist. While, truth is a state of mind free of error which entails a truthful image of things in existence. Moreover, truth encompasses the fact that it conveys universality and it is constant. Hence, truth does not vary – it is a piece of unalterable reality. Through the article presented, I have learned that the answer to what is true for you always exists at the core of who you are, if you give yourself the space and time to listen. When you are being true to yourself, you are completely honest with what you feel, deeply value, and desire. It also means communicating your feelings wholeheartedly both with yourself and others, allowing your truth to flow through you and into the world. Furthermore, I have learned that to know the truth for oneself, you need to cultivate a deep and trusting relationship with yourself. Eventually, this begins with awareness of your thoughts, as well as awareness of your whole-body experience and how you interact with the world each day. Feelings of openness, expansion, inner joy and freedom are good signs that you are on the right path. Moreover, I have also learned that if you are not being true to yourself, it may show up through feelings of contraction and tension, unease, disconnection, resignation, emptiness, discontentment, or a lack of fulfillment. It is said that the truth will always come out in the end and it may take some longer than others to determine his or her accurate outlook of what he/she perceives to be truth. Above all, the most important thing to be treasure is – †pretending to be someone your not is a waste of the person you are. † MinSCAT plants Responsibility I NVOLVEMENT C OMMITMENT E XCELLENCE â€Å"WE ARE BORN TO BE TRUE NOT TO BE PERFECT. †

Hydroponics3 essays

Hydroponics3 essays Imagine being able to grow plants and/or crops everyday of the year in smaller spaces without the use of any soil. Hydroponics is a soiless agriculture that does just this. The idea for the use of plant growth without any soil was developed in the eighteen hundreds. Hydroponic gardening is an old idea yet new methods have been formed to give you three hydroponic gardening options. These three options are defined by uses of different mediums. Fifteen to twenty minutes of care per day can produce beautiful plants and enough food to feed one family a day. Hydroponic environments are indoors so weather changes do not effect them. All mediums use certain solutions which vary with different types of mediums. Hydroponic environments are easy to build and easy to take care of and the advantages are great. This form of agriculture is one of man's simple yet helpful ideas that can better the earth and it's people. Hydroponics is a soiless agriculture that was originally used for growing plants in the winter. Hydroponic agriculture is also known as soiless agriculture, nutriculture, or chemical culture. Hydroponic plants can be gardened in several different ways. Hydroponics uses different nutrient solutions to ensure better plant life. Plants need nutrients and moisture to survive and soil provides this. When hydroponic gardening is used these necessities increase and the plant lives a fuller and more beautiful life. As it was already mentioned, the advantages of hydroponic gardening are great. It was also already mentioned that hydroponic gardening reduces the amount of space used and can be grown all year long. But this is only the beginning of the advantages of hydroponic gardening. People who have hydroponic gardens don't have to put up with soil-borne pests and diseases and they don't have to pull any weeds. Food crops grow and mature at a much faster rate in non-soi...